Digital advertising
Advertising options in Digital media
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Digital media provides a host of advertising options. Popular advertising options for digital media are:
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Banner digital ads
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Text digital ads
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Sound or audio based digital ads
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Video digital ads
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Social Media: As already mentioned, social media is used by most people, from individuals to professionals and business owners. Hence, this is a great platform for organizations to promote their business. Some of the popular social media platform include Facebook, Twitter, Youtube, Instagram and LinkedIn.
Search Engines: It goes without saying that search engines are great places to be visible to people who are actively searching for products, services and solutions similar to what you have to offer. Optimizing your content and website for search engines can easily get you to the top of search results.
Email: There are several businesses that think that email marketing is dead. On the contrary, if done correctly, email is a powerful way of staying in touch with potential customers.
Knowledge platforms: Knowledge platforms and popular forums offer great opportunities for businesses and brands to get connected to potential customers.
Mobile applications: Today, everything is going mobile as people expect to find everything at their fingertips. Hence, smartphones and other mobile devices offer a powerful platform for businesses to promote themselves and drive ROI.