Radio advertising offers you the opportunity to deliver a simple yet powerful message to a targeted group of consumers that may be interested in your product or service.
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The cost of a 10-, 15-, 30-, or 60-second radio commercial will depend upon the frequency of the ad broadcast and the time of day that the announcement runs. Morning and evening drive times are usually more expensive than middle-of-the-day or late-night spots because the radio audience tends to peak during commuting hours.
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You’re Not Buying a Commercial—You’re Buying an Audience
Radio stations sell time, and they sell access to markets. The key feature of a radio station is its format—the type of programming it features and the style of the announcers. The format determines the audience the station appeals to, and the audience it delivers to advertisers. Some of the most common descriptions are:
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Top 40
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All talk
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Progressive rock
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Golden oldies
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All news
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Classical
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Adult contemporary
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Beautiful (easy listening)
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