TV Advertisement
An advertisement film is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertisers and marketeers may refer to television commercials as TVCs.
​
While national TV advertising is usually out of an entrepreneur's price range, advertising on local stations and on cable television can be surprisingly affordable. And really, it's not so hard to buy TV schedules. Why? Because no matter what demographic your audience falls into, you can find appropriate programming on any one of the networks. Every station reaches every audience daily, with schedules that include cartoons, celebrity, talk, sports, soaps, news, movies, reality and prime time programs. Just take your pick!
​
Though user habits are rapidly changing, television advertising has long been considered the most effective mass-market advertising format. The introduction of digital video recorders such as TiVo, which allows viewers to skip advertisements, as well as the popularity of commercial-free cable channels, have begun to diminish the reach and effectiveness of TV advertising. Television advertising's crowning moment is the Super Bowl, where companies debut their very best television commercials, effectively putting them in competition with all of the other television commercials. With the cost of a single 30-second TV spot during the Super Bowl running into the millions, most companies opt instead for running their TV advertising in time slots that best match their advertising budget.
​
Some of the advantages to advertising your small business on television include the following:
-
TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
-
It reaches viewers when they’re the most attentive.
-
It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
-
It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.
